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P&G Signs with Appleton for Microencapsulation Technology

Appleton, a developer of capsule chemistries and applications, has signed a supply agreement with Procter & Gamble.

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By: Jamie Matusow

Editor-in-Chief

Appleton, a developer of capsule chemistries and applications, has signed a supply agreement with Procter & Gamble to provide microencapsulated specialty chemicals. Appleton’s initial project with P&G involves microencapsulating the fragrance for Downy liquid fabric softener.

This is Appleton’s first technical development partnership with P&G and includes a multiyear collaboration to co-develop applications for Appleton’s microencapsulation and chemical formulation capabilities.

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